Technology should give you more than it takes.

At some point, we've all been delighted by technology. Literal magic moments.

The message that arrived at exactly the right moment. The map that kept you sane in Tokyo. The photo you forgot, brought back.

That's the really good stuff, and there's so much more of it to come. Most of the pixie dust is still on the table, waiting to be sprinkled.

Things are changing.

AI is becoming the next layer between people and their devices. It will see and remember more than anything before it, and sit closer than ever to the moments where we decide what to say, what to ignore, and ultimately who to be.

For the first time, we have tools powerful enough to make technology genuinely, personally, useful. If we focus them on improving people's lives, we have the potential to quite literally create happiness.

It's an extraordinary amount of leverage. Now we just have to use it.

It's going to be amazing.

Technology this close to your life should be private and built for one person: you. It should make you present. Generous. Aware. It should help you be your best self, more often.

Loyal technology, built to give you more.

That's what we're building at Genuine Labs.

We're beginning with relationships because that's where small moments matter most. The remembered birthday. The better question. The text before the interview. The joke that only works because it came from you.

Griddle is our first step: a private social network that helps put you closer to the people that matter to you, the ones you already like.

But the larger work is not an app. It's a private layer of intelligence around your life: memory you control, context that moves with you, and technology that points your attention at the things you'd choose yourself.

That's what we mean when we say
Genuine.